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Today's quote:

Monday, June 30, 2025

Can you tell the difference?

 

 

Back in 2021, Colliers in Wollonging published this real estate advertisement, "This is truly a once in a lifetime opportunity to own this very unique and highly sort after piece of Australia. A parkland style estate with deep water frontage on one side, and picnic ground and sandy beach on the other. There is nothing quite like a serene rural-residential lifestyle on the banks of the majestic Clyde River. The peninsular fronts the mighty Clyde River, and is a short drive or boat ride from Nelligen and Batemans Bay. Fernleigh, a 16 hectare (40 acres) of mostly clear and level land ..." (for the full advertisement, click here)

It seemed to have worked, because in March 2021 the property sold for $2,010,00. Four years later, it's back on the market, and the agents are Raine & Horne in Batemans Bay. Guess what they wrote? "This is a rare opportunity to own this very unique and highly sought-after piece of Australia. A parkland-style estate with deep water frontage on one side, and picnic ground and sandy beach on the other. There is nothing quite like a serene rural-residential lifestyle on the banks of the majestic Clyde River. The peninsular fronts the mighty Clyde River, and is a short drive or boat ride from Nelligen and Batemans Bay. "Fernleigh", a 16-hectare (40 acres) of mostly clear and level land." (for the full advertisement, click here)

With real estate agents rarely running out of superlatives, this extreme case of plagiarism is certainly noteworthy - but I do give Raine & Horne full marks for spelling "sought-after" correctly (although neither knew the difference between "peninsular", the adjective, and "peninsula", the noun, and the indefinite article before the 16 hectare looks a bit lost).

The only real change is the price: from $2,010,000 only four years ago to a whopping $3,000,000 to $3,200,000. Good luck if they can get it!

Since this is all they really do before they collect their tens of thousands of dollars in commissions, I would've expected them to be a bit more original. Here is another example: this advertisement by the same agents has been running since before Christmas last year, which is why they wrote, "... the property it is set up as a lucrative Airbnb. It has a fully fenced yard and has been very popular with guests travelling with pets, opening up more rental options. Bookings are in place for Christmas and January so enjoy the extra income or use it as fully set up family accommodation." Unless they've been thinking of "Christmas in July", they should've changed the advertisement six months ago, but the "bookings are [still] in place for Christmas and January", and the owners of the property are still being regularly milked for the extra fee to re-position the advertisement again and again to the top of the display.

 


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