How do you make an everyday staple more sexy? You add bullshit! All cow's milk has permeate. They used to remove it, then add it back. Now they don't remove it, so there's no need to add it back.
Which in advertising-speak makes it 'permeate-free' because it's "The way milk should be" - even though it's always been like this. Except now you pay more for it because bullshit comes at a price!
Have all the politicians' speechwriters gone into commercial advertising?
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