(but not for not believing in the use of apostrophes)
At around the time when the then Australian Society of Accountants (ASA) morphed into the Australian Society of Certified Practising Accountants (ASCPA), whose members henceforth called themselves "CPA" (not to be confused with "Cut-and-Paste-Artist"), they came up with the gripping advertising slogan "Not your average accountant".
At the time the slogan was on every accountant's letterhead and every accountant's office door; why, some accountants even stuck it to the back of their VOLVOs. It sank without a trace - even all-knowing and never-forgetting GOOGLE doesn't have it - perhaps because it was as misleading as "More doctors smoke Camels than any other cigarette".
I mean, could there be anything more average than an accountant with a wife, a mortgage, and 2.3 kids? (or was that a transposition error and should've been 3.2 kids?) Which is why I got all those exciting jobs: I wasn't average, I wasn't even all that good, but I didn't have a wife, a mortgage, nor any fractional kids to hold me back when they needed an accountant in New Guinea or Burma or Iran or Malaysia or Saudi Arabia.
"Not your average accountant". I would've worn the slogan with pride.
