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Today's quote:

Wednesday, October 17, 2012

Real estate agents' latest euphemism

A Nelligen "Lifestyle Photo"


There was a time when houses were advertised as having "filtered water views" if one was prepared to stand on tip-toes on the roof, crane one's neck, and look in the direction of New Zealand.

Things are a lot easier now: an enticing photo of whatever scenic landmark is within half an hour's drive of the property for sale is now included in the sales pitch as a "Lifestyle Photo".

LJ Hooker and Elders have started the trend and the other six local agents won't be far behind. I can already see agents in the outer west of Sydney including a "Lifestyle Photo" of the Sydney Harbour Bridge.

And here's a "Lifestyle Sign":

P.S. Robert Bryce, are you taking notes? ☺ (or should that be ☻ since you now live in Fiji?)